Announcing the winner of the tag line competition

Posted by on May 21, 2012 in Apex Publications Blog: Matters of SF, Fantasy, and Horror, Words from the Publisher | 3 comments

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After about my fifth read through all the tag line entries, I came to the conclusion that many of our contestants could have a successful career as a brand manager. There were great multitudes of quality entries. Here are some of my favorites…

Folly Blaine – Imprinting the Odd
Jo Olluyn – Exploring the Edge
Damien Walters Grintalis – Genre Redefined, The Uncommon Side of Genre
Dennis Michael Lane – Your Guide to Surviving the Future, Tomorrow Today, Read; or they Win, 26 Letters Infinite Possibilities
Ian Sales – The Best Books Live at the Edges
Shadodottir – Erasing the Boundaries of Imagination
Patrick Derrickson – Our Evolution Realized
Rick – For Infinite Imaginations
Robby Hilliard – Uncommon Dreams
kfortin – Reality Derailed, Between the Stars and the Fears
Laura Long – Unbind Your Mind
olddarth – All Possibilities Explored
WeirdArchives – It’s only your imagination
Megan – Escape Reality

I’ve decided to pick a runner up. This comes from Chris Einhaus.
World domination one book at a time 

I dig this because ties into our unofficial theme of global domination we’ve toyed with since the inception of the company. I don’t feel the tag works as an effective description of our books, but it will make a nifty phrase on our next set of coffee mugs (or other merchandise).

And the winning tag line comes from creative mind of Mae Empson.
Strange. Beautiful. Shocking. Surreal.

Four strong adjectives, each one fitting a broad majority of our titles. The line stirs the imagination with four distinctive moods. Well done, Mae!

I want to thank all the contestants for entering!

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3 Comments

  1. Congratulations, Mae and Chris!

  2. Ditto! Well chosen. Congrats to both of you.

  3. Excellent choice, Jason! Congratulations, Mae

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  1. The Apex Books Gateway Guide: Disintegration Visions by J.M. McDermott | Official Blog of Apex Publications - [...] I had to choose one book that embodies Apex’s new tag line “Strange. Beautiful. Shocking. Surreal.” it would be ...

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